Artificial Intelligence firm ASAPP needed a brand identity and design system that would communicate its innovative approach to customer experience before public launch.
A fundamental aspect of ASAPP's approach relies on our brilliant research team. We wanted to reflect this through a smart, scientific visual language that tiled back to the AI technology we're creating.
The visual metaphor of Vector Fields and other data visualizations convey a sense of an ever-moving, ever-evolving set of data points. It's this incredible power that ASAPP harnesses through their AI-Native® technology.