Role: Creative Director and Designer. The theme of 2016/17 Data For Good Exchange conference was “better governance” – or how data science can be applied to solve public problems. More than 500 data scientists and academics convened at Bloomberg’s NY headquarters for a day of brainstorming and discussion.
It seemed like a natural fit to use real data and scientific equations as our design elements. I built a full suite of elements to brand the entire event space, video screens and run-of-show, making for a seamless, integrated and vibrant experience for the attendee.