China’s markets are radically changing, totally redefining the way onshore and offshore financial professionals need to operate. This brings enormous opportunity to access new markets, connect to an expanded world of financial decision-makers and capitalise on best-in-class industry expertise. Bloomberg brand was known in China, but not well understood in terms of what the company could offer financial players at every level.
With the goal of placing Bloomberg in the heart of key Chinese C-Suite conversations, this integrated reputation campaign ran in China in 2019 with focus in Shanghai, Beijing and Guangzhou. We developed a flexible creative framework that allowed us to deliver a multi layer message across a full spectrum of media formats to multiple audiences.