HJ KIM: Imagine and reimagine brands through creative thinking and design
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Organic Beauty of Emerging Data Patterns.

A new global recruitment campaign with a theme of “purposeful work” was launched in Fall 2017. The concept is to show how Bloomberg brings clarity to a complex world, providing our customers with insights like no other company can.

The campaign strives to reel people in with intriguing questions while explaining how Bloomberg tackles these problems; the photography demonstrates our diversity and collaborative work environment in a real way. As a company, Bloomberg has a greater purpose - to improve the world through the power of information.

The campaign’s goal is to demonstrate how working at Bloomberg is unparalleled, and to help candidates see themselves here.

 


Bloomberg’s global recruitment campaign centered on one idea: purposeful work. I led concepting, creative direction, photography, storytelling, and 3D data-driven visualizations across web, print, events, digital, and video.


The photography captures Bloomberg’s diverse, collaborative culture, while the 3D data visualizations express the organic beauty of information in motion—reinforcing Bloomberg’s purpose: improving the world through the power 
of information.

 

To visualize Bloomberg’s mission at the intersection of data and technology, we created a new system of 3D, data-driven forms built from real information patterns. These visuals are organic, dynamic, and purposeful—capturing the beauty and energy of data in motion and reinforcing how Bloomberg turns information into impact.

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