Combing through the Bloomberg archives, we documented every keyboard ever released - from 1983 original to our iconic 2013 Starboard. We reproduced each keyboard in detail, digitally printed in these limited-edition tees, made out of New York City’s softest organic cotton. We distributed these among our giant engineering team in celebration of Geek Pride Day 2017.
We commemorated the event with our social audiences by posting a nifty timeline gif, taking them across the history of this iconic piece of Bloomberg (and Wall Street) history. Also, we expanded the idea for branding the internal cups.
Accolades:
Creativepool Annual 2018 Shortlist Graphic
